What is your mindshare?

Wake the Faith up Slayer… This is Garth Heckman with the David Alliance and you can reach me at

TDAgiantslayer@gmail.com 

 

 

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The brand, logo or as some say the Mindshare.

When you think of McDonalds you think of the golden arches. Nike has the swoosh, Apple has the apple, 

My two favorite logos that I love are the Jordan logo… He is mid air slamming the ball, but my all time favorite is the Van Halen black, white and red stripes. its on his original Frankenstein guitar, its on the The best of both worlds album, it is kind of represented on Diver Down but you can find it used on Shoes, hats, guitars, stickers - anything that has the black and white and red stripes is immediately Van Halen.

When you use the red, black and white in other forms and it reminds you of Van Halen you have what is called mindshares. It’s worth millions and why people have their logos trademarked. McDonalds may be worth 194.5 Billion market shares… and it is as of today. But it’s mindshares are worth TRILLIONS. Meaning you are known through out the world simply by a big yellow M. look, i can create a logo of a big purple z and it will mean nothing… no matter how cool the logo is, it has no mindshares.

So the point is, you have a logo, you have mindshares… what reminds people of you? What do you remind people of? 

Ecl. 7:1 A good name is better than precious ointment, and the day of death than the day of birth.

 

What a great mindshare… just think about the guy who goes out running and comes back sore and stiff and in pain… and someone comes and rubs Painstop ointment on him and as it moisturizes and soothes and stops the pain and brings relief - he says “wow this reminds me of my Friend Ty Peterson”.

Or you are parched from digging holes and putting in fence posts all day in Texas… and a truck rolls up with a cooler full of ice cold drinks, Gatorade, Mt. Dew, Monsters, ice tea… and as you grab your favorite and suck it down you think “wow this reminds me of my buddy Scott Askew”. 

I want my logo or my mindshare to be a person who loves to share Jesus, who is quick to pray for people… people they don’t even know. I want people to see a neon light at night and say “wow that reminds me of Garth”. When people see a person enter a dangerous situation, or when a snake handler picks up a cobra or a lion tamer walks into a cage… I want them to think of me going into the most hostile area to tell people about jesus. When people get a bonus, or find money or even get a free gas card… I want them to think… this is probably from Garth… that dude loves to give away money to those in need. 

 

 

What do you want your logo or mindshare to be? Guess what… it doesn’t happen by chance. It’s gotta happen by choice. You get to choose. Listen to

Prov. 22:1 A good name is to be chosen rather than great riches, and favor is better than silver or gold.

You get to choose what your name means by your daily choices… you choose your name, your reputation by your daily choices… makes sense right? 

 

As Yoda has spoken… Choose wisely young Padawan  

 

Here is a warning… you can work years forming a mindshare, a reputation and you can ruin it in a matter of seconds. 

My grandpa tells a story of his church years ago… before it was the thing to do, they put on a huge Christmas program with kids, adults, choir, animals the whole deal. They spent thousands of dollars… and again this was before such a thing was popular. The whole city of Kansas was talking about it. Opening night with a live orchestra… lights go black, a man dressed as an angel is being led down by a wire from the balcony… the place is packed, people are in awe, the music is lightly playing in the background… and half way down the cable lowering the guy down snaps and he picks up a wave of speed and slams into the back wall… well he is mic’ed up and he lets out a MF’er GD… in a second thousands of dollars, hundreds of hours, 20K mailers… everything wasted… because the only thing people remembered was the first few seconds…

 

Ecc. 10:1 Dead flies make the perfumer's ointment give off a stench; so a little folly outweighs wisdom and honor.

So in Solomons day when they wanted perfume they didn’t just go buy their favorite smell of the day… you had to make it and it sometimes took months to do so. So after all that prep you have it made… and then comes along some dead flies… just a few and it ruined everything you worked so hard on. 

 

Pick a great name to work on. Choose wisely and pray God protects you from YOU!