Loyalty is your key

 

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Americans on average 13 cars in a lifetime.

Buick, VW, Ford, Ford, Ford, VW, Toyota, Honda, Toyota, Toyota, Toyota, 

Brand Loyalty fromm boomers in the last 25 years is ZERO… thats staggering. For Gen X…. They don’t even know what brand loyalty is… For Genz Z they have some loyalty… but it is more of a fan base, meaning they are loyal until the next hit comes.

 

But where is there loyalty that rarely slips…

Self care loyalty is huge and rarely shifts.

What do I mean by self care….

Well if you are a woman and you get your hair done, nails done or work out/weight loss - that is self care.

If you have a Doctor, nutritionist, Dentist, whatever is about you taking care of yourself. The fact remains the same - and its this: if you can combine feature with relationship you will almost never change- even if it is a huge price difference.

I want to go to a Doctor that I like, and that is competent. But if he is only competent, but a rude or seemingly uncaring person… I will leave him for a competent and caring doctor.

 

We use to always go to the same place to buy a car or get our groceries… not anymore because there is no personality tied to it.

Today, relationships are everything.

So where am I going with this? We often want more open doors to share Christ… well it starts with how you treat people. How you treat those at work, in your neighborhood, church, coffee shop, doctors office, mechanic, the 1-800 operator. 

When you have relationship skills that connect you with other people it gives you a divine advantage to share the gospel. 

 

I was on the phone last week with a bank… waiting online for 30 minutes… usually the hold line plays horrible background music… but they didn’t. So I used it as a way to start a fun conversation with the operator. By the time I was done I was telling her about Jesus. 

We can build short term loyalty by how we treat others… and use it to share Christ. we can build long term loyalty with anyone and again use it as a way to share Christ… if people simply like us, we can tell them just about anything. Maybe that is the ultimate secret to witnessing. 

As followers of Christ Remember this one thing: When it comes to sharing Christ… he is not the brand, we are! They better like who we are or they may never give Jesus a chance.